This was announced by both parties, renewing the sponsorship for the CONEMBOL Copa América 2019 and joining the CONMEBOL Libertadores 2019 for the first time.
Miami, February 27, 2019. The South American Football Confederation, CONMEBOL announced on Monday its sponsorship agreement with Mastercard, for the brand to be the Official Partner of Payment Services and the Brand of Contactless Payments for the CONMEBOL Copa América Brazil 2019 and the CONMEBOL Libertadores 2019.
With this new agreement, CONMEBOL renews its sponsorship association with Mastercard for the twelfth consecutive edition of the CONMEBOL Copa América and for the first time will be a sponsor of the CONMEBOL Libertadores, a relationship that will be until 2023.
Mastercard has an established heritage in sports, with an attitude that constantly seeks to conquer new challenges to improve the payment experience for football lovers.
“We are delighted to announce this partnership for CONMEBOL Copa América Brazil 2019 and CONMEBOL Libertadores, two of our best competitions that have inspired South America for decades with values such as teamwork, self-confidence and a fighting spirit,” he said during the presentation of the agreement José Astigarraga, Secretary General of CONMEBOL.
As the official contactless payment brand of the CONMEBOL Copa América Brazil 2019 and the CONMEBOL Libertadores 2019-2023, Mastercard solidifies its commitment to provide consumers with safe and simple ways to pay for everything that matters, such as football. From the purchase of tickets, the taxi trips to the stadium, to the food purchased at the stalls, in order for Mastercard members to spend less time paying for things and more time enjoying the games.
“As a football fan, the most beloved sport in Latin America, we are pleased to add CONMEBOL Copa América and CONMEBOL Libertadores to our list of the main football sponsorship assets that include the National Team of Brazil (CBF), the UEFA Champions League and ambassadors Lionel Messi, Neymar and Javier Zanetti” said Carlo Enrico, president of Mastercard Latin America and the Caribbean.
“This powerful combination of the best of South American football will allow us to provide fans with priceless payment experiences and advance efforts towards a world beyond cash” Enrico added.
As a sponsor of the two tournaments, Mastercard will have:
- Exclusivity in the category of payment services, including the ‘Official Contactless Payments’ brand.
- Global rights to use the name and brand of the tournament.
- Ability to work with its partners to offer benefits and exclusive experiences to MasterCard card holders.
- Exclusive rights to the trophies of both tournaments.
- Exclusive rights of Player Escorts (Players’ Companions before the start of the game) to offer the experience to customers and MasterCard card holders (only for Copa América).