- CONMEBOL invites fans to enjoy various sponsor activations during the opening match of the CONMEBOL Copa América USA 2024™️.
- The Mercedes Benz Stadium will feature different attractions to ensure the attendees' experience goes far beyond the field.
The South American Football Confederation (CONMEBOL), along with its official sponsors, is preparing exciting activities for the attendees of the match between Argentina and Canada, which kicks off the CONMEBOL Copa América USA 2024™️ at 8:00 PM (local time) at the Mercedes Benz Stadium in Atlanta. CONMEBOL, together with its sponsors, offers new experiences and great attractions for the fans attending the opening match of the 48th edition of the world’s oldest national teams tournament through the creation of the Commercial Display Area.
Get ready to feel greatness at every moment with passion and excitement!
The Commercial Display Area is a space provided to each sponsor to create activations within the security perimeter of the Mercedes-Benz Stadium. This area will be available to spectators and guests from the official stadium gate opening until minutes before the match starts.
The sponsors are ready to rock the continent:
Unilever
Unilever opens the doors to La Casa Fresh: The ultimate destination for fans, where they can prepare for the match with an epic mix of Unilever products and excitement of games. This space will energize fans and get them ready for the match kickoff. The activation aims to explore attendees' preferences with interactive and unexpected moments that capture the spirit of football through its three personal care brands (Rexona, AXE, and Dove Men Care).
Michelob
Michelob ULTRA will be present, taking the football experience to new heights with unique activations. The Michelob ULTRA Pitchside Beer Gardens will offer exciting games, photo opportunities, and giveaways, along with the display of the CONMEBOL Copa América 2024™️ trophy at the stadium. Additionally, fans can capture their Superior Man of the Match moment at designated photo spots, inspired by legends of the sport.
Tequila Gran Centenario
At the Centenario Bar, you can enjoy Gran Centenario tequila. Meet personalities like Erazno y la Chocolata and legendary footballers such as Rafael Márquez and Hugo Sánchez at the Main Stage. Capture memories in the Photo and Autograph Areas, and play on the Mini Football Pitch with the legends.
And that's not all: brands like Mastercard and other sponsors will also offer special activities and spaces to celebrate the grand opening match of one of the most prestigious tournaments in the world.
