São Paulo


The city is the main financial and business center of Brazil and South America. Its history is strongly linked to the migratory flow, a movement that began with the founding of the town of São Paulo de Piratininga by Portuguese and Spaniards, which intensified at the end of the 19th century. (Find here: The Spectator Guide).

Therefore, with 12.2 million inhabitants, it is the capital with the greatest ethnic and cultural diversity in Brazil. The Japanese Neighborhood “Liberdade”, concentrates great part of the greater population of Japanese origin.

The cosmopolitan São Paulo, is also the capital of culture, gastronomy and entertainment. Nightlife is among the country’s biggest attractions, with restaurants, museums, nightclubs and varied music.

There are many fun options for all tastes and budgets, at any time of the day.


The immigrant neighborhood called “Bom Retiro”, in the central region of São Paulo, was the home of national football.

The first official playing field in Brazil was made in a property on Avenida Tiradentes. The place was opened in 1896 by Charles Miller, British descendant and nephew of the owners of the land, as well as being responsible for bringing the sport to the country in 1984.

The strong footballing culture in São Paulo has achieved to get three of the biggest Brazilian clubs in the city, such as Corinthians, Palmeiras and São Paulo. Added their local achievements, among the three clubs have achieved 14 Brazilian Championships.

In the same way, Internationally, Corinthians has won the CONMEBOL Libertadores (2012), the CONMEBOL Recopa (2013) and the FIFA Club World Cup (2000, 2012).

For his part, Palmeiras was the champion of the CONMEBOL Libertadores in 1999 and the Copa Mercosur Champion in 1998.

São Paulo won the CONMEBOL Libertadores on three occasions: 1992, 1993 and 2005. CONMEBOL Sudamericana in 2012, CONMEBOL Recopa (1993, 1994) and the FIFA Club World Cup in 2005. São Paulo also won the Intercontinental Cup in 1992 y 1993, Supercopa Sudamericana (1993), Copa Master de CONMEBOL (1996) and Copa CONMEBOL (1994).

Two other historical clubs in the city complete the football quintet in São Paulo: Portuguesa de Desportos and Juventus.


The city of São Paulo has 7 stadiums, among them, “Casa do São Paulo Futebol Clube”, or “Morumbi”, which is the largest stadium in the city and will host the opening match of the CONMEBOL Copa América Brazil 2019, with the game between Brazil and Bolivia.

The tournament will also be held at the modern Arena Corinthians, owned by the Sport Club Corinthians and located in the Itaquera neighborhood of São Paulo. There will be played three games of CONMEBOL Copa América, those that will define the third and fourth place.

Another of the main deportive scenary of this city is the Pacaembu, owned by the Municipality and in which the spectacular Football Museum is housed, a place full of football history and culture that you must visit without any doubt.